Our Mission

Our goal is to convince Linden Labs to add a clear "adult content" reminder before a resident enters an area with mature content. The reminder should include a graphic, should be easily recognizable in all languages, and should require residents to click through it. This will ensure adults do not inadvertently enter a mature area. It also acts as a warning to minors (and parents who may be nearby) that they are entering a mature area.

There are many reasons that you might not agree with the SLACR campaign. Some of you may ask why we have a right to ask Linden to do this. Some may view this “reminder” as the first step leading to censorship in SL. Many residents wonder why this is a problem at all.

We are regular SL residents, from many backgrounds and countries. Some of us are just out of college, and some have children of their own. We come from the United States, from Canada, from Mexico; but we are all committed to improving the world of Second Life.

We believe that “improvement” means improved access and improved communication. Censorship, wherever and however it is attempted, is harmful to both access and communication. Our campaign is not to “clean up the neighborhood”; instead, we think that these reminders will make neighborhoods clearer than ever.

We recognize that this is a problem we cannot afford to ignore. As Second Life attracts more residents, especially international residents, clear communication becomes more important than ever. And although Linden Lab has worded the Terms of Service to protect themselves as a corporation, individual residents are still exposed to legal action.